What is the purpose of the "Image Wisely" campaign?

The "Image Wisely" campaign is focused on optimizing the use of medical imaging while ensuring radiation safety, particularly emphasizing the reduction of radiation exposure in adults. This initiative aims to raise awareness among healthcare professionals, patients, and the public about the potential risks associated with radiation exposure from diagnostic imaging procedures. By promoting best practices and advocating for responsible imaging, the campaign seeks to balance the diagnostic benefits of imaging with the need to minimize unnecessary radiation exposure.

The core principle of the campaign encourages healthcare providers to evaluate the necessity of imaging exams, utilize the lowest possible radiation dose necessary for effective imaging, and consider alternative imaging methods that do not involve radiation when appropriate. The emphasis is on safety and the responsible use of medical imaging to protect patients, particularly adults who may undergo various imaging studies throughout their lives.